Dec. 4, 2025

Make Money by Improving Your Film Production Workflow | Drew Schettler

Make Money by Improving Your Film Production Workflow | Drew Schettler
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Filmmaker and tech founder Drew Schettler shares how he went from a strictly ministerial college path and church media work to running a production company and building Atlas, a modern all‑in‑one workspace for filmmakers. He talks about learning business the hard way as a creative, navigating burnout and feast‑or‑famine freelance cycles, and then spending seven months using AI and no‑code tools to ship a real SaaS product for his own industry.


On this episode we talk about:

  •   Growing up in a ministry “bubble” and how Drew slowly leaned into photography and filmmaking

  •   Building a freelance video business serving churches, nonprofits, and commercial clients

  •   Discovering AI/no‑code app tools and deciding to build Atlas for filmmakers

  •   Product–market fit, MVPs, and iterating based on user feedback instead of over‑polishing

  •   Why creators need to think like entrepreneurs and how to escape the freelance hamster wheel

Top 3 Takeaways

1.  Creatives who want to go full‑time have to think in systems, margins, and client outcomes—not just in terms of making beautiful work.
2.  You do not need a massive dev team to validate a software idea; a scrappy, AI‑assisted MVP is enough to start selling and get real feedback.
3.  The most sustainable path is often using your high‑ticket services as a cash‑flow engine while you build scalable products that can eventually overtake client work.

Notable Quotes

  •   "You have to lead with how you’re solving the client’s problem, not just how good your video looks."

  •   "If everyone has the cheat codes with AI, it stops being cheating—it’s just who executes better and faster."

  •   "Most creatives are trying to impress other creatives instead of building something that actually moves the needle for a client."

Connect with Drew Schettler:


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