Make Money by Fixing Broken Review Systems | Shane Barker
Shane Barker is the Founder and CEO of TraceFuse, the first Amazon-approved system for removing fraudulent negative reviews. With more than 25 years of marketing experience supporting Fortune 500 brands, Shane is a leading voice in digital influence and e-commerce integrity. His mission now: to protect honest Amazon sellers from fake reviews that destroy small business reputations—and give power back to real entrepreneurs.
On this episode we talk about:
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The dark side of online reviews and how companies like Yelp and Amazon impact small business survival
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Why TraceFuse became the first Amazon Terms of Service–compliant solution for negative review removal
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The two-year grind it took to “crack the code” building TraceFuse from scratch
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Lessons learned from earlier startup failures and how to decide whether to quit or double down
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The danger of burnout, managing personal finances, and hiring a team that can keep you grounded
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How mentorship can shortcut the expensive learning curve for new entrepreneurs
Top 3 Takeaways
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Review manipulation crushes small businesses—but true innovation means fixing broken systems without breaking the rules.
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Entrepreneurs often mistake constant growth for success; real wealth comes from clarity, focus, and sustainable scaling.
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Mentorship is a shortcut to mastery—paying for expertise can save years of trial, error, and wasted money.
Notable Quotes
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“Yelp is like the mob—they’ll tell you, ‘Pay us, or those reviews stay hidden.’”
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“It took two years to figure out how to do it right, but now we’ve removed over 14,000 fake reviews.”
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“If you’re going to bet on something, bet on yourself. But get someone who’s already done it to help you place that bet smarter.”
Connect with Shane Barker:
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Website: ShaneBarker.com
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