INTERVIEW | Make Money by Turning Your Expertise Into a High-Value Business with Bradley Jacobs
Bradley Jacobs is the founder and CEO of MyLance, an AI-powered LinkedIn content platform helping B2B founders, fractional executives, and independent consultants win customers through authentic content. Before founding MyLance, Bradley spent four years as an early operator at Uber, working across Rides, Eats, and Freight and helping launch Uber Eats in Miami and Milan. After Uber, he built a $25K-per-month part-time fractional COO practice while experimenting with multiple business ideas. Along the way, he grew a 25,000+ person LinkedIn following by posting nearly every day for six years, eventually turning his experience into MyLance.
On this episode we talk about:
How Bradley landed his first consulting client after leaving Uber and negotiated a $250/hour consulting deal
Why finding the right client can dramatically increase the value of your expertise
Bradley’s process of experimenting with different businesses before discovering the opportunity that became MyLance
How consistently posting on LinkedIn helped Bradley build credibility, trust, and a steady stream of business opportunities
What types of LinkedIn content are working in 2026 and why authentic personal experiences outperform generic AI-generated content
How consultants and founders can use podcasts as a content engine for LinkedIn, newsletters, blogs, and short-form video
Why you don't need highly produced video or complicated content strategies to start building an audience
Top 3 Takeaways
Sell the solution to an expensive problem. Bradley’s first consulting client had a problem worth millions of dollars to solve, making his expertise significantly more valuable than it would have been in a generic consulting engagement. The right customer and context can dramatically change what your knowledge is worth.
Take action before you have perfect clarity. Bradley experimented with consulting, e-commerce, recruiting, a travel company, coaching, bookkeeping, and software before landing on MyLance. Instead of waiting for the perfect business idea, he learned by trying things and paying attention to what people actually needed.
Your experience is your best content. Rather than relying on generic advice, share your specific stories, wins, mistakes, and lessons. Authentic first-person content builds credibility and trust while naturally demonstrating your expertise without having to constantly sell yourself.
Notable Quotes
"In the absence of clarity, take action."
"If you find the right customers or the right clients, the value that you can offer to them will be significantly worth more."
"You are actually self-promoting by genuinely sharing your experience."
Connect with Bradley Jacobs:
LinkedIn: Bradley Jacobs
Other: MyLance
A Word from Our Sponsors:
- The most successful business owners don't do it all themselves — they delegate. Upwork lets you build a team of highly skilled specialists for every function your business needs, so you can focus on what you do best and let experts handle the rest. Visit Upwork.com right now and post your job for free!
Learn more about your ad choices. Visit megaphone.fm/adchoices