INTERVIEW | Make Money by Solving Information Problems with Kira Shishkin
Kira Shishkin is the CEO of Informed.now, the #1 news-by-SMS service in America, and a four-time entrepreneur with a background spanning investment banking, venture capital, private equity, and corporate strategy. A Ukrainian-Israeli immigrant and Forbes 30 Under 30 honoree, Kira has built businesses across education, cryptocurrency infrastructure, and fintech before launching Informed.now with a mission to help people stay informed without the noise, bias, or endless news cycle.
On this episode we talk about:
How Kira built his first business by writing an American history textbook while still in high school
Lessons from mining Ethereum in its early days and building wealth through emerging technology
What it was like incubating a billion-dollar business inside Intuit
Why information organization is one of the most valuable business opportunities
How Informed.now delivers unbiased news through a simple text message—and why its reader-supported model matters
Top 3 Takeaways
Most business opportunities are information problems. Instead of creating entirely new information, entrepreneurs can create enormous value by organizing existing information in a more useful way.
Being early often feels like being late. Kira's experience building Ethereum infrastructure in 2016 taught him that today's AI revolution presents similar opportunities for builders willing to start now.
Align your business model with your mission. By relying solely on reader support instead of advertising, Informed.now stays accountable to its users rather than outside sponsors or advertisers.
Notable Quotes
"Most problems are information organization problems."
"Being early always feels like being late."
"We will only accept the reader as our customer."
Connect with Kira Shishkin:
Instagram: https://www.instagram.com/kira.shishkin/
Other: https://informed.now
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