INTERVIEW | Make Money by Making Better Decisions in the Age of AI with Cheryl Strauss Einhorn
Cheryl Strauss Einhorn is the creator of the AREA Method, a structured decision-making system used by individuals, companies, and nonprofits to solve complex problems. She’s the founder of Decisive, an adjunct professor at Cornell and the University of Miami, and the author of multiple books on decision-making, including Problem Solved and her latest, The Human Edge. Cheryl combines deep research expertise with practical frameworks to help people think more clearly and make smarter choices—especially in a world increasingly shaped by AI.
On this episode we talk about:
How Cheryl built a career around decision-making, research, and storytelling
Why defining the right problem is the most overlooked step in making money and business decisions
The hidden downside of AI: outsourcing your thinking and losing your “human edge”
The eight-step AREA Method for making smarter, more personalized decisions
How to use AI effectively—without blindly trusting its outputs
Top 3 Takeaways
The quality of your decisions depends on how well you define the problem—not just the solution you choose.
AI is a powerful tool for research, but it requires human judgment to guide, validate, and apply it correctly.
Your unique perspective, context, and imperfections are assets—not flaws to be polished away by AI.
Notable Quotes
"AI is asking for our cognitive load—and that changes everything."
"Nobody is going to believe in you unless you believe in you."
"Any time saved with AI must be reinvested to verify and refine the result."
Connect with Cheryl Strauss Einhorn:
LinkedIn: https://www.linkedin.com/in/cheryl-strauss-einhorn-57353823/
Instagram: https://www.instagram.com/areamethod/
Other: https://areamethod.com
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