INTERVIEW | Make Money by Building Conviction, Making Bold Decisions, and Transforming Industries with George Barrios
George Barrios is a business leader, investor, and operator who has spent his career at the intersection of sports, media, entertainment, and technology. Best known for his tenure as co-president of WWE, George helped transform the company into a global direct-to-consumer media powerhouse and played a key role in the landmark WWE-UFC merger. Today, he is co-founder and co-CEO of ISOS Capital, investing in sports, media, and entertainment businesses. In his new book, Sometimes Wrong, But Never in Doubt, George shares lessons on leadership, decision-making, confidence, and executing bold visions.
On this episode we talk about:
How a summer job at age 13 sparked George's drive for financial independence
The mindset behind "Sometimes Wrong, But Never in Doubt"
Why confidence comes from preparation, not personality
The massive transformation of WWE into a global media company
Why sports may be one of the most valuable investment opportunities of the next decade
Top 3 Takeaways
True confidence is earned through preparation and hard work—not blind optimism or ego.
Big decisions require conviction, but conviction only comes from doing the deep work and planning ahead.
Sports remain one of the strongest investment categories because they create live, communal experiences that become more valuable as media and content continue to fragment.
Notable Quotes
"The conviction comes from the work."
"I plan peacefully and I execute violently."
"If you don't like what you're doing, go find something else you like to do and go kick ass at that."
Connect with George Barrios:
Other: ISOS Capital – https://www.isosacquisitioncorp.com/home/default.aspx
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