March 27, 2026
INTERVIEW | Make Money Building Million-Dollar Podcast Studios from Scratch, feat. Matt Alvarez
Matt Alvarez is the founder of SoundShed Studios, a rapidly growing turnkey design and build company specializing in high-end podcast studios and custom creative spaces. Starting with a background in music, AV, and IT, Matt’s entrepreneurial journey began unexpectedly during the pandemic—when he landed his first major client: Joe Rogan. Since then, he’s scaled SoundShed into a multi-million dollar business serving top-tier creators, comedians, and brands, becoming a go-to name for fully automated, production-ready studio environments.
On this episode we talk about:
- How Matt went from musician and IT worker to founder of a multi-million dollar company
- Landing Joe Rogan as his very first client—and delivering under extreme pressure
- Why podcast studios became a booming (and previously non-existent) industry
- Building a turnkey, “one-button” content production system for creators
- Expanding beyond studios into luxury gyms, saunas, and custom lifestyle spaces
Top 3 Takeaways
- You don’t need a perfect plan—just say yes to the right opportunity and figure it out as you go.
- Simplicity scales: the easier you make your product for the end user, the more valuable it becomes.
- Your first big break can define your trajectory—if you deliver उत्कृष्ट results under pressure.
Notable Quotes
- "It wasn’t this grand plan—I just said yes and figured it out."
- "Most people don’t want complexity—they want to press one button and create."
- "Right place, right time—but you still have to be the right person to execute."
Connect with Matt Alvarez:
- LinkedIn: https://www.linkedin.com/in/matthew-alvarez-0955179a/
- Instagram: https://www.instagram.com/soundshedstudios
- Other: https://soundshedav.com
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