CO-HOST | Make Money Turning Viral Fails into Marketing Wins
Travis is joined on the mic riffing with his producer about fast food CEOs, viral burger campaigns, and what they reveal about modern content and personal branding. Through a hilarious breakdown of McDonald’s new “Big Arch” burger promo and the competitive responses from Burger King, A&W, and Wendy’s, Travis pulls out practical lessons for entrepreneurs on how to think about content, virality, and brand personality.
On this episode we talk about:
McDonald’s controversial Big Arch CEO taste-test video and why it blew up.
How Burger King, A&W, and Wendy’s “clapped back” with their own CEO burger videos.
Why some CEOs should not be the face of their marketing—and when it works.
How a simple iPhone video can outperform big-budget ad campaigns in reach and impact.
Ideas for piggybacking on trends and turning competitor content into your own marketing angle.
Top 3 Takeaways
You don’t have to be polished to win on social—an awkward CEO video can generate more awareness than a six‑month, celebrity-backed campaign if people can react to it and share it.
Even “failed” content can be a win when it sparks conversation, duets, stitches, and competitor responses that multiply your brand’s reach for free.
As a business owner, your skill set is running the company, not necessarily making content—treat content like its own craft, and either develop that skill or get help so the brand doesn’t take avoidable hits.
Notable Quotes
"Sometimes even when it doesn’t work, it still works."
"That cost them zero dollars and about two minutes of time, and it was equal to three or four months of their traditional marketing budget."
"They may be really good at what they do for a living, but creating content is a different skill set."
Connect with Travis:
Instagram: https://www.instagram.com/travischappell/
Other: https://travischappell.com/
Travis Makes Money is made possible by High Level – the All-In-One Sales & Marketing Platform built for agencies, by an agency.
Capture leads, nurture them, and close more deals—all from one powerful platform.
Get an extended free trial at gohighlevel.com/travis
Learn more about your ad choices. Visit megaphone.fm/adchoices