CO-HOST | Make Money Like Markiplier's Iron Lung
Travis Chappell and producer Eric break down YouTuber Markiplier's self-financed horror film Iron Lung, which grossed over $20M (7x its $3M budget) and topped box office charts—without Hollywood backing. Their casual chat celebrates indie success while roasting studio "slop," low actor pay, and why creators with audiences have a massive edge.
On this episode we talk about:
Iron Lung's unicorn success: $3M self-funded, zero marketing budget, #1 at box office vs. big studio flops
Hollywood's shady side: Missing box office charts, low actor pay ($2-5K/episode after cuts), no royalties
Creator advantages: Built-in audiences = free marketing; YouTubers like Radio Silence (A24 hits) proving the model
Why constraints breed better art: Low stakes, passion projects outperform bloated $100M+ budgets
Lessons for creators: Make what excites you; democratized access means anyone can bypass gatekeepers
Top 3 Takeaways
Existing audiences are the ultimate marketing hack—Markiplier's casual promo beat Hollywood's $50M+ spends.
Low-budget passion projects often outperform high-stakes slop because creators prioritize art over profit.
Hollywood's math sucks for most: After agents/taxes, "star" roles pay peanuts—build your own leverage first.
Notable Quotes
"Iron Lung... has already done over $20 million in the box office and has been the number one movie through the weekend."
"They just write somebody else... [so] rather than look at it as giving me $2200 an episode, how much money are they putting into marketing the show?"
"Stop making [content] like a chore... what would I want to record that would be like a shining light in my calendar?"
Connect with Travis Chappell:
Twitter/X: https://x.com/traviscchappell
Instagram: https://www.instagram.com/travischappell
Other: https://travischappell.com
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