495: Ross Winn | Blogging For the Win!
Today I have the pleasure of interviewing the king of online content, Ross Winn. Ross is the founder of https://www.podcastinsights.com/ (Podcasts Insights), the largest podcast education website with over 1M page views per month. When he’s not hosting his show, Podcasting Simplified, he also helps run an equine-therapy non-profit that serves first responders and veterans. I’m excited to dive right in and grab some awesome nuggets from Ross all around building a winning blog or any asset platform. Things you will learn in this episode:[00:01 - 04:03] Opening SegmentI introduce today’s guest, Ross WinnFounder of Podcast Insights Non-profit Host of Podcasting SimplifiedAnnouncements Ross gives us some background Became an entrepreneur even during high school Went to school for Business MarketingTaking over SEO and Email Marketing for a nation-wide franchise[04:04 - 11:00] Blogging for the WinRoss gives advice to people trying to find their path Be willing to work for free to build experience and credibility Learning over Earning How Ross transitioned from working for a company to working for himself Started with a Mastermind for Business Owners Pushed to create a podcast critiquing ads Became a podcast about making podcastsAlready had the base with the blog when he was laid offRoss talks about making his blog a long term projectBlessing in disguise [11:01 - 17:45] The Best Practices of a Successful Blog Ross shares about resources and ideas for blog posts Using Ahrefs Shooting for over 1,000 words Cover the topic completely The factors in blogs that perform well Adding synonyms and keywords Looking at competing articles Ross talks about promotional materials Other best tools and practices Growing your email list Aligning opt-ins to the category Ross’s insights on written content Thoughts on release schedule [17:46 - 23:15] Closing SegmentWho you know or What you know? A little bit of both Learn then connect Where have your relationships led you today?Example of getting tickets traffic and conversion How can we support you? Links below The RaNdoM RoUndAlternative profession? An hour with anyone? How do you consume content?Favorite podcast? Morning routine? Something you’re not good at?Go to pump up song? How can we connect with you?Links below Final words Tweetable Quotes: “You might not want to do this for a long time, but just be willing to do work for free to get those first clients and get testimonials from people to show that you do good work.” - Ross Winn “To get started I think it was more about what I knew and could research, but as I grew I really think that who I knew and the relationships I made were really what took me to the next level.” - Ross Winn Resources Mentioned: https://podcasts.apple.com/us/podcast/podcasting-simplified/id1337151390 (Podcasting Simplified)https://ahrefs.com/ (Ahrefs SEO Tool)https://www.buzzsprout.com/?gclid=Cj0KCQjwlvT8BRDeARIsAACRFiU5xCkFACjjqNWYiYzMnsAHRYyBt0wV46ZhyOMHqm_9aK2rFd5FhM8aAlVVEALw_wcB (Buzzsprout )https://podcasts.apple.com/us/podcast/the-authority-hacker-podcast/id1073349789 (The Authority Hacker )You can connect with Ross on https://twitter.com/paidinsights?lang=en (Twitter) or email ross@paidinsights.com. Visit https://www.podcastinsights.com/ (www.podcastinsights.com/) to learn more about how to grow and monetize your platform.Did you love the value that we are putting out in the show? LEAVE A REVIEW and tell us what you think about the episode so we can continue putting out great content just for you! Share this episode and help someone who wants to connect with world class people. Jump on over
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