495: Ross Winn | Blogging For the Win!
Today I have the pleasure of interviewing the king of online content, Ross Winn. Ross is the founder of https://www.podcastinsights.com/ (Podcasts Insights), the largest podcast education website with over 1M page views per month. When he’s not hosting his show, Podcasting Simplified, he also helps run an equine-therapy non-profit that serves first responders and veterans.
I’m excited to dive right in and grab some awesome nuggets from Ross all around building a winning blog or any asset platform.
Things you will learn in this episode:
[00:01 - 04:03] Opening Segment
I introduce today’s guest, Ross Winn
Founder of Podcast Insights
Non-profit
Host of Podcasting Simplified
Announcements
Ross gives us some background
Became an entrepreneur even during high school
Went to school for Business Marketing
Taking over SEO and Email Marketing for a nation-wide franchise
[04:04 - 11:00] Blogging for the Win
Ross gives advice to people trying to find their path
Be willing to work for free to build experience and credibility
Learning over Earning
How Ross transitioned from working for a company to working for himself
Started with a Mastermind for Business Owners
Pushed to create a podcast critiquing ads
Became a podcast about making podcasts
Already had the base with the blog when he was laid off
Ross talks about making his blog a long term project
Blessing in disguise
[11:01 - 17:45] The Best Practices of a Successful Blog
Ross shares about resources and ideas for blog posts
Using Ahrefs
Shooting for over 1,000 words
Cover the topic completely
The factors in blogs that perform well
Adding synonyms and keywords
Looking at competing articles
Ross talks about promotional materials
Other best tools and practices
Growing your email list
Aligning opt-ins to the category
Ross’s insights on written content
Thoughts on release schedule
[17:46 - 23:15] Closing Segment
Who you know or What you know?
A little bit of both
Learn then connect
Where have your relationships led you today?
Example of getting tickets traffic and conversion
How can we support you?
Links below
The RaNdoM RoUnd
Alternative profession?
An hour with anyone?
How do you consume content?
Favorite podcast?
Morning routine?
Something you’re not good at?
Go to pump up song?
How can we connect with you?
Links below
Final words
Tweetable Quotes:
“You might not want to do this for a long time, but just be willing to do work for free to get those first clients and get testimonials from people to show that you do good work.” - Ross Winn
“To get started I think it was more about what I knew and could research, but as I grew I really think that who I knew and the relationships I made were really what took me to the next level.” - Ross Winn
Resources Mentioned:
https://podcasts.apple.com/us/podcast/podcasting-simplified/id1337151390 (Podcasting Simplified)
https://ahrefs.com/ (Ahrefs SEO Tool)
https://www.buzzsprout.com/?gclid=Cj0KCQjwlvT8BRDeARIsAACRFiU5xCkFACjjqNWYiYzMnsAHRYyBt0wV46ZhyOMHqm_9aK2rFd5FhM8aAlVVEALw_wcB (Buzzsprout )
https://podcasts.apple.com/us/podcast/the-authority-hacker-podcast/id1073349789 (The Authority Hacker )
You can connect with Ross on https://twitter.com/paidinsights?lang=en (Twitter) or email ross@paidinsights.com. Visit https://www.podcastinsights.com/ (www.podcastinsights.com/) to learn more about how to grow and monetize your platform.
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